Monday, 30 January 2012

Tim Mars


Tim Marrs is a BA graduate and Master of Arts. He is widely known for his use of photography, screen printing and photoshop techniques. The inspiration and influence for his work originates from American pop culture, pulp fiction novels, pop art and even polish film posters. His adaptable technique has attracted many clients from advertising, publishing and Graphic design. These include, but are not limited to Nike, Brand Jordan, Asics NYC marathon, Reebok, kswiss, Ogilvy and Mather, Saatchi and Saatchi, Geffen records, Publicis & Hal Riney and orion publishing.

The image on the right is an example of Marrs’ work. It was part of the ad campaign for a Virgin Megastore store opening in Manchester. His mix of drawing, photography, print and digital technique in this advertisement is a prime example of his talent and shows Marrs’ style clearly.

The use of text is key for this piece of his work as it is informative to potential customers. However, instead of just placing the text in a clear and acceptable manner, Marrs has portrayed the information in an imaginative and unique way. The effect of placing the words in such a way that they seem to have been stamped onto the poster, give it an air of authenticity. This idea of realism is supported by the different shades of yellow which provide a worn out look. On the other hand, the image of various digital and musical appliances portrayed in a shape which largely resembles a creature of some sort, hugely contrasts the perhaps normal and real representation that the font and colour of the advertisement may have given.

This is exactly the style of Tim Marrs; he plays on what people view as authentic and combines this, digitally, with his own ideas and illustrations. Much of his work uses a slight faded or smudged effect, trying to emulate legitimacy, but is vastly contrasted by a unique and imaginative edge.

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