
The image on the right is an example of Marrs’ work.
It was part of the ad campaign for a Virgin Megastore store opening in
Manchester. His mix of drawing, photography, print and digital technique in
this advertisement is a prime example of his talent and shows Marrs’ style
clearly.
The use of text is key for
this piece of his work as it is informative to potential customers. However,
instead of just placing the text in a clear and acceptable manner, Marrs has
portrayed the information in an imaginative and unique way. The effect of
placing the words in such a way that they seem to have been stamped onto the
poster, give it an air of authenticity. This idea of realism is supported by
the different shades of yellow which provide a worn out look. On the other
hand, the image of various digital and musical appliances portrayed in a shape
which largely resembles a creature of some sort, hugely contrasts the perhaps
normal and real representation that the font and colour of the advertisement
may have given.
This is exactly the style
of Tim Marrs; he plays on what people view as authentic and combines this,
digitally, with his own ideas and illustrations. Much of his work uses a slight
faded or smudged effect, trying to emulate legitimacy, but is vastly contrasted
by a unique and imaginative edge.
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