The Adiddas Original advert

The Adiddas Original advert, ‘The Street Where Originality Lives’ was created by the Adidas brand. This advert has been televised, created with use of filming techniques. I chose this advert because it was relevant to the current work I am studying in my graphics course.

I think the main theme being translated through the clip is that Adidas is more then just a trainer it is a solution to hatred. I believe the artist’s intention was to convey the brand as fun and diverse to all races and styles, appealing to more of a youthful targeted market. The key messages being communicated in the advert is that Adiddas as a brand is in touch with the modern expression of originality, creating an alteration in the perception of the brand to the audience. The intended function of the advert is to promote Adiddas as a newly reformed social brand.

The layout and structure of the advert is mainly based in the street and rooftops of buildings. The advert includes a lot of colours in it, insinuating a diversification of characters and styles. The inclusion of young people, confirms the main targeted market in the advert. The formal element, being the opening title, sets the scene for the rest of the advert making it more inspirational.

The media & processes included in this advert simply involve, precise filming techniques, capturing the fun in every scene, encapsulating the theme of the advert. The artist has managed to use a variation both close up and bird’s eye views to communicate the enthusiastic expressive theme. This advert was made at time where Adiddas were trying to diversify their customers by promoting new styles and expressive understanding brand.