David
McKean is an English illustrator, Comic book artist, Graphic designer as well
as a musician. David McKean is a very creative graphic artist who has made a
lot of artworks for Front Line Assembly. He has also done artworks for artists
such as Download, Project Pitchfork, Slayer, Tori Amos, Fear Factory and a
whole lot of others. He attended Berkshire College of Art and Design from
1982-1986 and, before leaving; he started working as an illustrator.
I am
analyzing one of David McKean’s successful adverts ‘Social Work Adverts’. The image gives the impression of a map
as it includes various symbols as well as signposts which appear to be
indications. I am really intrigued
of this particular art piece, as the image of what seems to be a map is not typical.
The map doesn’t provide signals to a certain place but however it portrays
indications to get in touch with Sonya; ‘Sonya
is hard to reach’. This however gives an idea of the journey or even lost
love theme. The use of colours applied to this particular art piece appear to
be quite old and reasonably dull, this however gives the image a sense of
isolation and very much puts emphasis to the theme.
The
art work is put together as a planned journey of the main character who appears
to be Sonya, ‘one day Sonya will help show someone else the way’.
Interestingly to see how the colours gradually get brighter as you go down the
map, this is a good use of technique revealing a sense of hope in Sonya’s
journey. I also noticed that the writing changes each time from the font
including the size, this is to perhaps portray the changes in Sonya’s
pace. I think he did this well and
it was a successful use of technique. The message ‘People are isolated’
this is possibly the main message that Dave wants to leave his audience. On the
other hand I detected that David used various comical images as well as real
photographs of people. I felt that the use of real images gave the advert a
more serious appeal. However
incorporating cartoon images offered the advert a humorous look to it, which
was quite appealing. McKean also uses post notes expressing hidden memories and
feelings; it’s very informal yet creative.
In
this particular art piece there are various technical media processes used.
There
is photography of people which were possibly scanned onto illustrator.
The use
of path tool in illustrator on the text saying “you know she’s really getting
somewhere”, which is also a representation of a road.
When
David McKean creatively produced this particular art piece social care had a
bad reputation as the press constantly published negative factors of the social
care industry. So therefore I
believe that this campaign is incredibly useful as it will very much help raise
awareness in the defects of faults within social care.
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