EVALUATION

In my personal project i was commissioned to create a promotional campaign for an upcoming artist. i had to design a logo of my chosen artist (Naj) and a magazine front-cover illustrating what target market the artist intends to appeal to, which is in this the young fashionable female market who are musically oriented. to strengthen my knowledge and visual understanding of my set task, I conducted various research, including contextual links and existing product evaluations. this research involved both primary and secondary examples. for my primary i took professional picture of myself aiding me in developing my possible outcome. despite my success in achieving a high standard of quality in my pictures, i did encounter in some problematic issues which heavily my end design. during my development of magazine covers I discovered that i lacked variation in the scenery of pictures, causing me to limit my experimentation. for my secondary research i looked at various magazine front covers on the internet as well as existing magazines, which i later on analysed in depth, expressing my understanding of the layout a purpose of design. I also incorporated secondary and primary examples in my mood board and mind map which was very useful in the development of my ideas through inspiration; as a whole all these factors lead as well as assisted me to my designing process.

Furthermore during my projected I explored various techniques in design, with use of both photoshop and illustrator. this aided me in making my design higher in quality and express my designs/outcomes to the best of my ability. one of the techniques i used was the air brush skill. it was a simple but effective tool to improve the image's appearance making it more professional. this is also a very popular technique used on magazines which is why i believe was a suitable and a useful technique to experiment with. moreover i conducted both colour and texture experimentation on my typography during my development process. i used effects such as 'motion blur' 'solarize' 'artistic brush' 'poster edge' etc (Photoshop). It boosted my confidence and enhanced my skills on photoshop giving me better understanding of quality control on the program. It broadened my ideas in creating my final logo design, using these processes. On other hand i did encounter on problems during the use of photoshop. my persistent use of the program showed a lack of experimentation, limiting me to only the effects given on photoshop. In light of this i acknowledged the issue and rectified it avoiding a repeat of ideas.

To conclude i'm reasonably satisfied with the way my final outcomes have turned out. i believe that my outcomes were a success as that i have managed to achieve the criteria set out which was to design a promotional magazine campaign suitable for young adults interested music and fashion.i like the simplistic and straight forward nature of my project as whole, as i feel it both effectively appeals and attracts the targeted market. i also love the colour variation applied to my magazine front cover as it assisted in catching the interests of my intended target audience. However I believe my late commencement of the project both significantly and negatively impacted on the quantity of work i produced.  As a result feel that i could used more of my time efficiently, which would have led to me in completing and structuring my project to the best of my ability.